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Foreign banks in Switzerland are enhancing their public image following Credit Suisse's collapse by collaborating with the communications agency Brand Affairs. The Association of Foreign Banks in Switzerland (AFBS) aims to position its member institutions as vital partners for businesses and private clients, emphasizing their role in the Swiss financial sector's diversity and stability. This strategic realignment focuses on corporate banking and leveraging international networks to adapt to the evolving landscape.
Foreign banks in Switzerland are ramping up their communication efforts following the collapse of Credit Suisse, partnering with Zurich-based Brand Affairs to enhance visibility. The Association of Foreign Banks in Switzerland (AFBS) aims to showcase its members as vital contributors to the Swiss financial landscape, emphasizing their role in corporate client partnerships and the importance of their international networks.
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